![]() #Ektron aliasmanager gettarget softwareIn a fast moving market, contemplating the past is a luxury that software vendors simply can’t afford. Why? Because the time spent integrating two existing platforms is the time lost to addressing demands and requirements of the past, not the future. We’ve yet to see a CMS acquisition, where a successful combined product emerges as a result of the merger. The effort and timeline required to merge platforms would be unreasonable, and potential benefits – minimal. Both platforms are complex, yet not drastically different. It’s not unreasonable to assume that the fate of Ektron and EPiServer will follow the same path.Įpiktron – a potential hybrid product, resulting from Ektron and EPiServer acquisition – seems highly unlikely. Effectively, one product is used as the strategic technology choice, and the other company is acquired for its customer base. This was the case with OpenText (RedDot, Vignette), Oracle (Stellent, FatWire), and SDL (Alterian, Tridion), to name just a few. In cases where two or more overlapping software platforms are acquired, typically only one product continues to be actively developed by the parent company, and the other product – although supported – is neglected, and fades into irrelevance over time. (See this acquisition rationale by Serena Software – a company that acquired Serena Collage CMS in 2004 and then discontinued the product entirely in 2008.) Unfortunately we know, from some particularly bitter examples, that these promises are based on assumptions, expectations, and predictions and may have little to do with reality. Announcements following these acquisitions often promise synergies, innovation, and a generally brighter future. In fact, CMS acquisitions are so common that more than one third of all major CMS players have obtained at least some of their content management offerings through acquisitions. We’ve seen similar mergers in the content management space in the past. ![]() Until the two companies figure out the best way to combine their forces, the product development is destined to take a back seat. The combined company “will operate under the EPiServer name and continue to use the Ektron and EPiServer brands”.įor Ektron and EPiServer customers this spells a period of uncertainty. EPiServer and Ektron, two content management system (CMS) vendors acquired by Accel-KKR in December 2014, have merged today to form a single company. ![]()
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